The platform is rolling out a new feature that enables them to reduce the quantity of AI-made content appearing in their feeds. This step comes as the service announced that it now features more than 1 bn content made with AI.
Testing and Rollout
This change is being tested over the following weeks before a global release. This advancement coincides with a rise in AI content, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that almost a tenth of the most rapidly expanding video streams on a popular video site only show content made by AI. A significant portion of this material is considered “AI slop”, a term for inferior, factory-style content that is often absurd or surreal.
“We know from our community that many people enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we intend to give people the power to see more or less of that, depending on their own likes,” stated a spokesperson.
Volume and Proportions
TikTok disclosed that there are now 1.3bn videos on its service identified as made with AI. Overall, over 100 mn pieces of content are submitted to the platform daily, making clips made by AI a minor portion of its complete catalog.
How to Adjust Settings
Viewers will be capable of reduce or increase the volume of artificial media they see by using the content preference option in the application and picking the AI content topic. Other topics that are already be modified under the setting cover news, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines require creators to label convincing AI-generated content, and it bans dangerous fake videos of celebrities or crisis events. Any believable AI video that is without a tag can be deleted under its user guidelines.
In addition, the service will from now on add an artificially created tag to content made using its own AI tools, or identified by an industry-wide initiative for recognizing artificial media. This action is intended to deter users from attempting to circumvent the tagging system.
AI Literacy Programs
The company is additionally introducing a $2 million AI literacy fund for specialists and organizations to create learning resources about responsible artificial intelligence. This program will support educational bodies focused on educating computer science.
Moderation Strategy
The video-sharing app has supported its safety measures, during controversy over plans to cut jobs for a large number of review team members in the UK. It is expected to cut a significant number of roles in its content moderation division in its British office, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.
A company official explained that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by removing the most harmful content ahead of it gets reviewed by staff. TikTok stated a notable drop in disturbing and violent content seen by human moderators over the previous year due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is proving valuable work at speed.”
